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This first session we will set the stage for the remainder of the course. The following is from here: (http://gradschool.marlboro.edu/academics/mba/ ) ​"Sustainability is increasingly used as a unifying concept to help us grasp such varied topics as global warming, fossil fuel prices and scarcity, trends in wealth and income levels and distribution, diversity, renewable energy education and social justice. It is increasingly cited as cities, towns, and regions in advanced industrial nations ponder their futures in a competitive, uncertain world. A companion concept that came into use in the late 1990s is the “triple bottom line.” It suggests that balanced social, environmental, and economic performance by companies contributes to the sustainable development of the communities and regions where they operate, and is of strategic importance to their long-term performance. Now, especially in view of concerns about global warming and peak oil, some argue that evolving public policies and social movements will accelerate requirements that companies and other organizations operate in more sustainable ways."

Tuesday 1. View video left

    

What is Sustainability? - Introduction

Session 1 Read:

(1) Sustainability 2012, 4, 1118-1134; doi:10.3390/su4061118 (2) Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon

Review Prezi: Introduction to Sustainability by Hank (we’ll go through in class)

Key Learning Objectives:

o    Understanding extant Sustainability constructs

o    Understanding why Sustainability is a lucrative strategy for firms

o    Understanding past, present and future of Sustainability constructs

        

Thursday 2. View bottom Novo#1

Session2 Read:(3) How to Become A sustainable Company

Skim (4) Big Bang Discruption & (5) The Agility Factor

Study:  Novo Nordisk sustainability web site here:

                                    Watch: Novo #1 in world sustainability ranking 

                        Case:     Novo Nordisk: A Commitment to Sustainability

                                    Study Questions:

(1)    How does Novo’s strategy map to our People Planet Profit model?

(2)   Using an appropriate metric (defend-Sales/employee e.g.) and appropriate statistical tools (defend), compare Novo’s performance with its competitors.

(3)   Has Novo accrued competitive advantage as a result of sustainability initiatives?

            Turn in:  Study Question -None for first class meeting

Key Learning Objectives:

o    Introduction to concept of integrated reporting

o    Role of reporting in helping a company to create a sustainable strategy

Week One - 5-21&23-13

What is Sustainability? - Introduction

Sustainability Has Multiple Definitions

Green MBA Why Sustainability SFSU

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