Sustainability Strategies
This week we will become acquainted with the growing trend to become incorporated as a B-Corp or Beneficial Corporation in support of a firm's Sustainability Efforts.
Tuesday 7/11/13: View video left
View: Video Unfriend Coal: to left
Case: Greenpeace’s Unfriend Coal Campaign and Facebook
Study Questions:
(1) How could/should Facebook have avoided this nightmare PR situation?
(2) What are lessons for you and your company going forward?
(3) How much power do firms like Apple, Google and Facebook consume in their server farms and what obligation do they have to society for this consumption?
Turn in: Study Question (3)
Week Eight -
So What/Why B-Corps?
<- Watch first 1:40 re Patagonia demarketing
Tuesday 7/9: View video left
Read/Study/Ingest: (23) Benefit Corporations – A Sustainable Form of Organization?
Read: (24) Profits Take a Back Seat
Read: (25) Patagonia First Calif…
Study/Browse: bcorporation.net
Review: Twitter chatter B-Corps
Status of States re B-Corps Link:
Key Learning Objectives:
o Become aware of different corporate structures as a result of…
o Understand what is going on in the B-Corp world and impact on sustainability
Thursday 7/11 Fini: -Course wrap
-Final Exam due
