This week we will stand back and look at the big picture of a firm and its Sustainability Efforts.

Tuesday 1. View video left

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                        Read:  (19) Sustainability & Consumption

                        Browse: Life Cycle Assessment -> click through to article + review          journal

                        Read: (20) Market-focused Sustainability

            Browse: (21) Business Models, Business Strategy and Innovation

                        Play With: Bob Willard’s Sustainability Advantage Dashboard

Key Learning Objectives:

o    Intro to trends and tools in the Sustainability Realm

o    Importance of marketing vis-à-vis Sustainability

Thursday 2. View video left

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Read:  Intro to Ray Anderson’s book at this link + browse web page

                                    View: Video Ray Anderson Tribute

              Case: Interface RAISE: Sustainability Consulting

              Study Questions: 

(1)    Put a face on the market for Sustainability Consulting Services (independent research required)

Turn in:  Study Question (1)

Key Learning Objectives:

o    How Interface levered its sustainability efforts into a lucrative revenue stream

o    Being proactive vice meeting letter of the law in sustainability

 

Turning a firm's Sustainability into a business